The British journal of Sports Medicine has called for an
End to the association of junk food and sport.
The authors write that over the past 30 years obesity has rocketed even though there has been little change in physical activity levels. They place the blame directly on the type and amount of calories consumed.
Worse than obesity, poor diet they say, is now the cause of more disease than physical inactivity, alcohol and smoking combined. So much so that up to %40 of those with a normal body mass index will have metabolic abnormalities such as hypertension, dyslipidaemia, non-alcoholic fatty liver disease and cardiovascular disease.
What is the poor diet? Processed Foods and drinks loaded with added sugar.
Carbohydrate restriction, they say, is the single most effective intervention for reducing all the features of the metabolic syndrome and should be the first approach in diabetes management, with benefits occurring even without weight loss.
Instead the Food Industries Public Relations machinery is simply deflecting the reasons for any health problems back onto lack of exercise, putting the blame totally on the consumers lifestyle.
The authors say “The public health messaging around diet and exercise, and their relationship to the epidemics of type 2 diabetes and obesity, has been corrupted by vested interests. Celebrity endorsements of sugary drinks, and the association of junk food and sport, must end. The ‘health halo’ legitimisation of nutritionally deficient products is misleading and unscientific”.
Read the full editorial here.